Canadian Tire Alliston’s Toffifee Tower Challenge Raises $5,000 for SMHF Because of you, we can Campaign
[New Tecumseth, ON – January 18, 2022] – The Stevenson Memorial Hospital Foundation (SMHF) received a sweet boost to the Because of you, we can redevelopment Campaign with a generous $5,000 gift from Canadian Tire Alliston.
In December 2021, Canadian Tire Alliston challenged the community to “Deplete the Toffifee Tower” encouraging the sale of 2,000 boxes of Toffifee, with a promise to donate net proceeds to SMHF.
“It always excites us when a local business wants to host a third-party fundraiser, but it’s even more special when we’re approached with a new idea or concept and we get to watch it really take off in the community,” says Melody McLean, Director of Development and Campaign Manager. “The support for this important project is really growing.”
This was the inaugural year for running the Toffifee program in Alliston. The holiday campaign has garnered tremendous success in Saskatchewan, where the local Canadian Tire holds the title of highest Toffifee sales in the world, selling 28,600 boxes in 2021, in a town with a population of 40,000.
“We, at Canadian Tire Alliston, wanted to do something to show our support for Stevenson. The hospital is there for us, our families, and our employees, so we challenged our team and the community to be there for them,” says Brad O’Neill, Store Owner, Canadian Tire Alliston. “We started the promotion in the Fall. Toffifee was moving slow until we spoke to the SMH foundation team and together came up with the idea of a community challenge. Deplete the Toffifee Tower took off from there, selling over 2100 boxes total!”
Canadian Tire Alliston has been supporting SMHF since 2006 and has donated over $40,000 in lifetime giving.
The Because of you, we can Campaign is the largest campaign in the SMHF’s history, supporting the redevelopment of Stevenson Memorial Hospital. The hospital’s redevelopment plan includes a revitalized Emergency Department, doubling the square footage of the hospital and tripling the amount of parking space. Refreshed outpatient rooms, birthing suites and laboratory space are also included in the plans. With an Emergency Department built to manage 7,000 visits a year that currently manages close to 40,000 per year, along with a growing population in south Simcoe and surrounding communities, this redevelopment is needed today and for future generations.
For more information, to become involved or to donate, please visit transformingstevenson.ca
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For more information:
Mary Thomas
CEO
Stevenson Memorial Hospital Foundation
mthomas@smhosp.on.ca, 705-435-6281 ext. 3209